House founded in 1990

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Fishmonger in Concarneau,
from father to son

Since the 1990s, and the creation of the « Pêcheries Celtiques », Bruno Gaonarc’h and his team have been trading mostly locally. In 1994, the store is brought up to the new EU standards and set up in Anse du Lin, in Concarneau.
The 22 people forming the company today have become over time specialists in fish trading by sharing the same taste for local coastal fishing and high-quality products.
Since 2013, Stiven Gaonarc’h, the founder’s son, has taken the company over and aims at developing it while still maintaining a family spirit. Experience and involvement are both key words describing the « Pêcheries Celtiques » culture.

Fishing Specialist
Cotière in Brittany

Since the 90s, the fish that we sell come from Breton ports: Concarneau, Guilvinec, Saint-Guénolé, Douarnenez, Saint Quai Portrieux, Audierne, Erquy, Roscoff where our buyers move regularly to control the quality of the contributions.
With more than 95% of local production and a form of “intransigence” on our quality, we have become a reference in the coastal fishery and a specialist in certain species and fishing methods such as the sardine of Bolinche.

Recognized in France
and export

We have built relationships of trust with many companies, in France and internationally. Hailed for our professionalism, our responsiveness, and the quality of our products, many stores have followed us for many years. With this confidence, today is 8 million Euros in turnover and 1300 tons of fish delivered for 40% export.

The requirement of quality

Our sustainable fishing approach, our culture of local production, we “validate” by our commitment to
different certification body and professional qualification.
The MSC certification program, which we have been following since 2011, demonstrates our commitment to sustainable fisheries and well-managed resources. Strict specifications and internal audit ensure that we actively participate in the preservation of sustainable fishing areas.
A PAVILLON FRANCE product is a fish caught at sea by a boat flying the French flag. Its optimal freshness is guaranteed by specifications checked regularly at each stage by all links in the chain.
PAVILLON FRANCE guarantees the traceability of the product from the sea to the plate. And we subscribe daily to this approach, since 2015. Audited regularly by the Veritas Verification Bureau on behalf of wholesalers and GMS, we always meet their specifications.
We are members of Normapêche Bretagne. This “Brittany Quality Mer®” brand (BQM) aims to guarantee consumers the freshness and quality of seafood products.

The bacteriological quality of our products, water, ice and our material is validated monthly by the laboratory
Beyond the certifications, the whole team participates daily in the economic revaluation of products, the reprocessing and the valorization of fish waste.